Green Is Great For Fashion Week Designers

Green Is Great For Fashion Week Designers


Livia, the wife of Colin Firth, has been extolling the benefits of eco-fashion for the last few years.

She and her journalist friend Lucy Siegle are the brains behind the Green Carpet Challenge.

This saw Livia wearing sustainable designs to star-studded events while her husband was in the running for an Oscar for both A Single Man and The King's Speech.

She also managed to persuade a host of A-listers including Meryl Streep, Julianne Moore and Cameron Diaz to do the same.

Her latest initiative is The Green Cut which celebrates the best of fashion, film and sustainability, bringing together the British Fashion Council and the British Film Institute for the first time.

She worked with American Express and eight fashion designers, each of whom used a classic film as the inspiration for their design.

Livia told Sky News the success of her eco-project had exceeded all her expectations.
She said: "Obviously my three passions in life are cinema, fashion and sustainability.

"What's happened in the space of three years and what happened for this in the space of two months has been incredible - I would never have dreamed it."

Alice Temperley is one of the eight designers who took part, and she was inspired by the film Velvet Goldmine.

"I got involved in the project because Livia asked," Alice explained.

"She discussed it about two years ago and I thought it was a great project to bring awareness that people should consider their footprint on the industry.

"Then she asked me to do this dress, and it was a really fun project to find out where things come from and how to source in that way.

"It's actually more complicated than you think.

"Tiny, tiny fragments in a material can bar it from being an eco-fabric, so I think it's a really good learning curve to be able to make dresses like this out of eco-fabrics."