Friday, November 23, 2012

Topshop and Topman open first store in South Africa


Famed fashion retailers Topshop and Topman have opened an African flagship in Johannesburg.

Topshop and Topman launched their first stores in Africa on November 21, with a lavish bash in the South African financial capital.

A fresh new 950 square meter flagship store located in Protea Court in Sandton City houses all of the sibling brands' latest styles under one roof. Back in July 2012, a successful pop-up store in Cape Town (in association with concept store Unknown Union), whetted the appetites of South Africa's style set. Mary Homer, managing director for Topshop said a permanent store was the obvious solution: "we've wanted to offer our full Topshop retail experience to the fashion conscious South African customer for a long time."
South Africa is the 37th country market of the British fashion brand, which has more than 700 stores worldwide.

Famed for helping to establish the trend for collaborations between high fashion and the high street, Topshop regularly works with designers including Christopher Kane, Meadham Kirchoff, Hussein Chalayan, Richard Nicoll and Mary Katranzou. The brand has also collaborated with fashion icon Kate Moss who has designed a number of her 'Kate Moss for Topshop' lines.

Topshop's younger brother, Topman, boasts stores in 70 cities worldwide, stretching across 20 countries. Arcadia Group has plans for a second Johannesburg store, and a permanent Cape Town location in the new year.

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